Study on the Regional Brand Based on the Cluster of the Small and Medium Enterprises

摘要：

With the development of economy, regional brand plays an increasingly prominent role in the local economy and its development has become the hot issues of concern among the business world, the theoretical circle and the government departments. Starting from the cluster of the medium and small enterprises this paper discusses the regional brandrelated theory, analyzes the current problems of the development of Chinas regional brand and then brings up the corresponding countermeasures and suggestions.

关键词： regional brand the cluster of the medium and small enterprises brand

作者: TENG Xingle QI Zhenfa

作者单位: School of Management, Shandong University of Technology, Zibo, P.R.China, 255049

会议类型: 国际会议

会议名称: 2009 International Conference on Growth of Firm and Management Innovation(2009企业成长与管理创新国际学术会议)

会议地点: 北京

会议语种:英文

页码: 477-481

在线出版日期: 2009-09-01（万方平台首次上网日期，不代表论文的发表时间）