Relationship In-depth Study between Market Orientation and Non-Profit Performance in Public Hospitals

摘要：

Several studies have confirmed that market orientation is related to organizations performance.This study examines the relationship in the non-profit-hospital in China.The self-reported instrumaents are used in the paper to measure the level of market orientation and performance,and the technique of Structural Equation Model (SEM) is used to examine the relationship.Analyses are based on market and orientation data from 102 non-profit-hospitals in four areas in China.The SEM results confirm the significant positive relationship between the two constructs.

关键词： Market orientation Performance Non-profit-hospital

作者: CHEN Kai ZHANG Yongjun

作者单位: School of economics and management,Beijing Forestry University,Beijing,100083,China School of software and micro-electronics,Peking University,Beijing,100871,China

会议类型: 国际会议

会议名称: 2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)

会议地点: 天津

会议语种:英文

页码: 257-261

在线出版日期: 2008-05-01（万方平台首次上网日期，不代表论文的发表时间）