Urban ResidentsIntentions for Educational Tour: Taking Dalian Residents for Examples
Educational tourism,a burgeoning section in Chinas tourism market,has attracted great attention from both industry and researchers.However,the focus always fails on young people,and the educational demands of other tourists are largely neglected.This paper,based on an investigation made in Dalian with common residents as subjects,attempts to identify the relationship between education tourists profiles and their intentions to travel,and the fundamental characteristics of education tourists behavioral intentions.The findings show that besides teenager,people aged from 18 to 55 and people with good education constitute the major body of educational tourists;Education tourists prefer to combine education with other activities in the collective form such as package tour;Their favorite destinations include cosmopolitans,ancient cities and famous tourism cities with cultural environment and developed tourism industry and economy;They prefer to buy souvenirs with local personality and stay at economical accommodations.The revelations could be helpful for tourism operators to organize educational tours.
educational tour intention residents Dalian
WANG Bin LI Shen
School of Management,Dalian University of Technology,P.R.China,116024 School of International Tourism and Hospitality Management,Dalian University of Foreign Languages,P.
国际会议
2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)
天津
英文
144-147
2008-05-01（万方平台首次上网日期，不代表论文的发表时间）