Close Integration between Production and Marketing to Ensure Satisfactory from Clients Demand
This article introduced a typical Iron and steel enterprise aim at the problem about the structural adjustment of product variety,connecting not very well between production and sales after the production and sales pattern transforms,the delivery terms not to be able to meet the clients need,in order to enhance enterprises core competitiveness,developing and implementing production and sales integration application system in the foundation of the original enterprise informationizations construction,has made the remarkable progress.The article expound the general goals of this enterprise develops and implements production and sales integration system,the technical route,the construction and implementation of system,the major technique innovation of project,the effect of implementation.
Steel enterprise Production and sales integration the construction of system the implementation of system technique innovation
HUANG Danhong DUAN Wanchun
Management and Economics Academy,Kunming University of Science and Technology,Kunming,650093,China
国际会议
2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)
天津
英文
118-122
2008-05-01（万方平台首次上网日期，不代表论文的发表时间）