A Customers Satisfaction Source: the Staffs Marketing Strategy of Community Responsibility

摘要：

Without satisfactory staff,there will be no customerssatisfaction.Accordingly,without customerssatisfaction,there will be no enterprisesfuture development.Therefore,if we maintain enterprisesoverall operation by realizing staffs community responsibility in the design of marketing management,we will build more solid development foundation.Especially for the enterprises pursuing long-term benefits and sustainable development,staffs responsibility marketing is absolutely feasible.

关键词： customer satisfaction staff respousibility marketing marketing management

作者: LI Guangming

作者单位: Business School of Shihezi University,Xinjiang 831300,China

会议类型: 国际会议

会议名称: 2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)

会议地点: 天津

会议语种:英文

页码: 113-117

在线出版日期: 2008-05-01（万方平台首次上网日期，不代表论文的发表时间）