Revisiting Kotler: An Economics Note for Societal Marketing

摘要：

The consumer identity is micro-foundation of societal marketing,which has direct influence on the product supply.The individual identities tend to be consistent and the utility path tends to be the point of equilibrium in a society with stable collective identity,which means the mutual positive interaction between societal marketing and harmonious environment.Here is an economics explanation for the interaction in this paper.

关键词： Marketing Concept Societal Marketing Consumer Identity Social welfare

作者: SU Tao

作者单位: College of Management,Yangzhou University,P.R.China,225009

会议类型: 国际会议

会议名称: 2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)

会议地点: 天津

会议语种:英文

页码: 85-88

在线出版日期: 2008-05-01（万方平台首次上网日期，不代表论文的发表时间）