A 9S Model Approach for Experience Marketing Implementation

摘要：

By reviewing the studies on experience marketing,this paper,which is based on B.H.Schmitts theory of experience marketing theatre,firstly discussed the normal implementation methods and successful factors of experience marketing in details,then constructed a 9S model of how to implement experience marketing.In the end,we put forward the principles of how to implement Experience marketing and expose the extended thoughts of it.

关键词： Experience marketing Experience Theatre Experience Implementation Successful Factors

作者: ZHENG Ruihong YAN Lin

作者单位: Department of Business Management,Guangdong College of Industry and Commerce,Guangzhou,510510,China

会议类型: 国际会议

会议名称: 2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)

会议地点: 天津

会议语种:英文

页码: 71-75

在线出版日期: 2008-05-01（万方平台首次上网日期，不代表论文的发表时间）