How to Construct Differentiation in Marketing and Management Based on IKEA
IEKA has become the best biggest international detailer of furniture,it attributes to the differentiation strategy.This paper reveals the every specific strategy action of constructing differentiation and the process of how to lead the lowest cost related to the differentiation according to the value chain.The author considered that the success stems from the details.If the company wants to construct differentiation strategy,starting from the customer demands is premise;providing high-quality commodities is basis;distinctive marketing portfolios is means;excellent customer response is target;innovative culture is inexhaustible driving force.
Differentiation Value chain Core competitiveness
JIANG Fazhu YANG Xiufeng
College of Economic and Management,Heilongjiang August First Land Reclamation University,P.R.China,163319
国际会议
2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)
天津
英文
66-70
2008-05-01（万方平台首次上网日期，不代表论文的发表时间）