Factors Affecting Customers Interactions with E-Bank: An Empirical Analysis in china

摘要：

This paper empirically explores the major considerations interacting with e-bank and systematically measures factors affecting customers interactions with e-bank services.The results showed that customer trust had the strongest relationship for usersintention to process transaction online.The second important affecting factor of interaction intention is perceived usefulness,following by ease of use and perceived Security.The findings in this study are useful for e-bank vendors to understand what factors affect customers interactions with e-bank so as to acquire and retain customers.

关键词： Affecting Factors Customer Interactions E-Bank

作者: ZHANG Guozheng ZHOU Faming LUO Jian

作者单位: Business School of Hunan Agricultural University,Changsha,410128,China

会议类型: 国际会议

会议名称: 2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)

会议地点: 天津

会议语种:英文

页码: 28-32

在线出版日期: 2008-05-01（万方平台首次上网日期，不代表论文的发表时间）