Customer Service Improvement by Optimizing Roaming Tariffs Based on Multidimensional Scaling

摘要：

Customer service level is a focus in telecom industry,and roaming tariffs is becoming an important topic for all customers.In this paper,we propose a method to optimizing roaming tariffs,which is based on the multidimensional scaling.The Multidimensional scaling is one kind of very popular marketing research technology.This article introduces the current condition and facing questions of the motion roaming tariffs firstly.Then it proposes the principle of analysis and the method of the Multidimensional scaling,which provide the theory about the actual roaming tariffs policy-making to rest on the fees problem of the certain province company of China Mobile on the foundation of using SAS statistics software.

关键词： Multidimensional scaling roaming tariffs customer service

作者: JIANG Yuan YANG Xuecheng ZHAO Wei

作者单位: Economics and Management School Beijing University of Posts and Telecommunications,Beijing,China,100876

会议类型: 国际会议

会议名称: 2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)

会议地点: 天津

会议语种:英文

页码: 23-27

在线出版日期: 2008-05-01（万方平台首次上网日期，不代表论文的发表时间）