Analysis Report of Logistics in Macau Gaming Industry
With increasing number of foreign invested casinos operating in Macau,competition is getting more intensive.This paper analyzes the supply chain management of Crand Lisboa casino.The author found that managers do pay attention to the performance measurement of the service,and they believe that convenient shuttle bus service could attract more customers to the hotel.What is worth mention is that,from the survey,the number of cnstomers in the weekend is significantly higher than the weekdays.However,there is no significant difference between the numbers of customers during the pecking hour and normal hours.
Logistics Gaming industry Analysis
ZHANG Bo ZHANG Lina LI Zhifeng
Department of Marketing,Guangdong Peizheng College,Guangzhou,510830,China
国际会议
2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)
天津
英文
18-22
2008-05-01(万方平台首次上网日期,不代表论文的发表时间)