Analysis Methods Research of CustomersSatisfaction Degree

摘要：

This paper studies the customerssatisfaction degree and the analysis method,and then,proposes the influence factor model for analyzing CSD;The analytic hierarchy process (AHP) is adopted to analyze the importance of influence factor for CSD,and the weighted average method is also used to calculate the viewpoint for CSD and so on.Finally taking the commercial aviation enterprise as the example,the paper uses the above methods to analyze and verify the application of CSD.

关键词： CustomersSatisfaction Degree (CSD) Influencing factors Analytic Hierarchy Process (AHP) Weighted average method

作者: CHENG Chunmei

作者单位: School of Business Management,Liaoning Technical University,Fuxin,123000,China School of Economics and Management,Liaoning University of Technology,Jinzhou,121001,China

会议类型: 国际会议

会议名称: 2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)

会议地点: 天津

会议语种:英文

页码: 13-17

在线出版日期: 2008-05-01（万方平台首次上网日期，不代表论文的发表时间）