Do Retailers Display Right or Wrong:Marketing Ethics of Showcase in China

摘要：

　　Showcase is called the last minute”s presentation to the consumers playing the roles of attraction and selling to the customers,which delivers the brand image,business culture and social culture.However,comparing with the low awareness of the results of showcase,there is an increasing number of bad even illegal showcases,which already produces serious negative externality.Based on the ethics theory and business practices,the paper chooses and analyses four kinds of Chinese showcases,aiming to raise more attentions to this issue and provide some realistic suggestions*.

关键词： Retailing Showcase Marketing Ethics

作者: Hongxing Cao Pujun Li

作者单位: International Business School,Beijing Foreign Studies University,Beijing

会议类型: 国内会议

会议名称: China Marketing International Conference 2015 (2015中国市场营销国际学术年会)

会议地点: 西安

会议语种:英文

页码: 88-95

在线出版日期: 2015-07-24（万方平台首次上网日期，不代表论文的发表时间）