WeChat or WhatsApp? An Exploratory User Study for IM Applications

摘要：

　　Thanks to the pervasiveness of Smartphone that provide the platforms for those IM applications,the usage of these IM applications over mobile phone has grown very fast in recent years.This paper presents the results of an exploratory user study to evaluate WeChat,a popular mobile application that combined communication and social networking in China.The research objective underlying this study sought to understand how young users,accustomed to using other communication app i.e.,WhatsApp,to communicate with friends using WeChat.Empirical data for this study was collected via an integrated user study.The results of this study have significant theoretical and practical implications for researchers and developers of user behavior toward different mobile communication and social networking applications.

关键词： Mobile customer behavior mobile product design user experience enhancement

作者: Xingyu Chen Zhimin Zhou

作者单位: Department of Marketing,Shenzhen University,Shenzhen

会议类型: 国内会议

会议名称: China Marketing International Conference 2015 (2015中国市场营销国际学术年会)

会议地点: 西安

会议语种:英文

页码: 152-161

在线出版日期: 2015-07-24（万方平台首次上网日期，不代表论文的发表时间）