Empirical Study on Influencing Factors of Enterprise Big Data Technologies Adoption
The advent of Big Data era makes more and more enterprises start to seek market opportunities through data management,so as to form competitive advantages.Based on the Technology-Organization-Environment(TOE)framework,the paper explores the influencing factors of enterprise Big Data technology adoption intention.Besides,the paper takes organizational situation as mediator variable to analyse the process and mechanism of Big Data management.The empirical results show that technology,organization and environment are three important dimensions for the adoption of Big Data technology in enterprises.At the same time,the mediating effect of organizational situation has been partially verified.Technical characteristics can influence enterprise Big Data technology adoption through top support,organizational communication and strategic match.Organizational situation plays mediating role between environmental regulations and enterprise Big Data adoption intention.Finally,suggestions are proposed for introduction of Big Data technology in enterprise,including building enterprise Big Data ecosystem,improving enterprise strategic planning and cultivating Big Data industry chain.
Big Data Technologies information system adoption TOE framework
Guohu Xu Wen Shen Shuang Liu
School of Business Administration,Zhongnan University of Economics and Law,Wuhan Hubei,430073,Republic of China
国内会议
China Marketing International Conference 2015 (2015中国市场营销国际学术年会)
西安
英文
162-178
2015-07-24（万方平台首次上网日期，不代表论文的发表时间）