会议专题

China Marketing International Conference 2020 (2020中国市场营销国际学术年会)

总文献量: 372篇会议类型: 国际会议会议地点: 广州主办单位: 华人学者营销协会会议日期: 2020-06-20

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赔笑脸还是表同情?网络表情符号类型对消费者宽恕意愿的影响--基于感知真诚性视角

马瑞婧凡文强

微电影广告的意义和价值

严鸿基李昭成

Research on Online Customer Purchase Stickiness

Lu Meili Ye Zuoliang

不确定性规避对冲动性消费的影响--以自我调节为中介

葛慧明秦垚

Study on Construction of Harmonious Corporate Culture Based on Humanistic Care and Psychological Counseling

Bai Kun

共创还是共毁:基于在线评论的高星级酒店顾客的机器人服务体验分析

陆晓倩庄贝妮李玉磊

雇主品牌知识的测量与诊断

高昉

Exploration on the Integration Mechanism of Tourism Industry

Liao Wenguo

基于数据挖掘的大学生理财认知与行为偏好研究

郑莉廖歆悦许巧治王建骅

Analysis on the Problems and Countermeasures of Digital Resource Construction in Library

Fang Liu

The Effects of Urgency on Consumers” Purchasing Intention:The Mediating Role of Conformity Behavior

Shizhe Wang Yanchen Li

网络隐私悖论研究述评与展望

王志华姜凌杨国亮

商品推荐真的促进了购买决策吗?推荐时机选择对延迟购买行为的影响研究

杨广鑫孙鲁平

南橘北枳:创业文化对商业模式创新的影响 -基于凤岐茶社的单案例研究

田震陈寒松贾竣云

基于大数据分析重复购买与价格评价对在线商品评论影响

霍伟航徐铭霞甘嘉莉

Discussion on We-Media Marketing in Mobile Internet Era from the Phenomenon of Gathering Thumb-ups in WeChat

Haiyan Miao

Why Do Customers Pay for Online Entertainment Services? Empirical Data from an Emerging Market

Viet Dung Trinh Thai Son Nguyen

The Influence of Employer Branding on Job Satisfaction and Turnover Intention

Jason Lim Chiu Jao Joshua Fajardo Paul Nathan Lopez Rosalyn G.Perkins

Research on the Influence of Origin Gene on the Trust of Special Agricultural Products

Xiao Kai Xie Mei-Yan

The Formation Mechanism of Internet Popular Tourist Destination--Research Based on The Content Characteristics of Weibo

Zhang Renjun Cui Fang Hui Hong