Inheritance and Promotion of Brand Culture of “Chinese Time-honored Brand

摘要：

　　“China Time-honored Brand has a long history,excellent quality and excellent reputation.It has the characteristics of Chinese culture.However,with the intensification of competition,foreign brands market impact,it puts forward a new challenge to the time-honored.New environment is forcing the Chinese time-honored innovative management concepts,effective brand protection and brand promotion.The inheritance and development of Chinese time-honored brand is not only to enhance national economic competitiveness,strengthen the construction of modern business enterprise reality but also carry forward the fine traditional culture of the Chinese nation,inevitable requirement to enhance the cultural self-confidence.

关键词： China Time-honored Brand Brand Culture Inheritance Promotion and Innovation

作者: Xu Yanhua

作者单位: College of Economics and Management,Qingdao Institute of Technology,Qingdao 266300,China

会议类型: 国际会议

会议名称: China Marketing International Conference 2019 (2019中国市场营销国际学术年会)

会议地点: 广州

会议语种:英文

页码: 57-76

在线出版日期: 2019-07-22（万方平台首次上网日期，不代表论文的发表时间）