Research on the Tourism Enterprises Service Innovation Mechanism in the Background of Mobile Internet:A Case Study Based on Plateno Hotel Group
Tourism enterprises service innovation by using mobile internet is the trend of the times.Taking Plateno hotel group as the research object,this paper constructed a theoretical analyzing framework of tourism enterprises service innovation mechanism,and testified the relationship among service innovation driving factors,service innovation dimensions and tourism service innovation performance through the method of case study.It can enlighten the other tourism enterprises of service innovation.The results show that:(1)The tourism service innovation behaviors are more driven by the enterprises strategy,executive innovation spirit and the external environments; the roles of internal incentive mechanism,organizational culture and the relationship of the suppliers are not obvious;(2)Tourism service innovation includes service concept innovation,service interface innovation,transfer and technology innovation;(3)The tourism service innovation performance is reflected by the sales growth,market share increasing,new product development,customer satisfaction and enterprise image improvement.
mobile internet tourism enterprise service innovation case study
Sun Wei Li Heng Zhao Xinshuai
School of Management,Wuhan University of Science and Technology;School of Economics and Management,B School of Management,Wuhan University of Science and Technology
国际会议
China Marketing International Conference 2019 (2019中国市场营销国际学术年会)
广州
英文
149-181
2019-07-22（万方平台首次上网日期，不代表论文的发表时间）