Gamification in Marketing:A Bibliometric Review

摘要：

　　This paper reviews 120 articles on gamification in the marketing field.The current research situations are described,through publication distributions by year,journals and productive authors.Based on co-word analysis,co-citation analysis and bibliographic coupling,main research themes,knowledge structure and future research trend of gamification in marketing are identified respectively.

关键词： Gamification Marketing Bibliometric analysis

作者: Yanhe Li Yanchen Li Kunshu Ma

作者单位: School of Business,Macau University of Science and Technology College of Management,Southwest Minzu University

会议类型: 国际会议

会议名称: China Marketing International Conference 2019 (2019中国市场营销国际学术年会)

会议地点: 广州

会议语种:英文

页码: 199-226

在线出版日期: 2019-07-22（万方平台首次上网日期，不代表论文的发表时间）