Research on the Moderating Effects on Regional Economic Development Factors of the Shanxi Commercial Culture,Confucian Commercial Culture,Cantonese Commercial Culture and Yangtze River Delta Commercial Culture
The moderating effects of different commercial cultures on regional economic development factors are examined base on Chinas mainland provincial panel data(2003-2017).The results show that: the Shanxi commercial culture may serve the economic development more by optimizing human capital,but does not have significant influence in promoting the effect of investment,export and consumption.The Confucian commercial culture significantly improves the positive effect of export,but the moderating effects on investment and consumption are not significant.The Cantonese commercial culture and Yangtze River Delta commercial culture promote the positive effects of investment and export,but significantly reduced the positive effect of consumption on regional economic development.The main countermeasures include: promoting the marketization of industries related to commercial culture,giving full play to geographical advantages,adjusting the industrial layout related to commercial culture,strengthening the moral awareness and integrity awareness of economic entities,strengthening the construction of entrepreneurs in the region,strengthening the culture construction of business people and enterprises,and promoting the materialization of the humanistic spirit.
commercial culture moderating effects Shanxi commercial culture Confucian commercial culture Cantonese commercial culture Yangtze River Delta commercial culture
Hao Jingjun Zhang Peng
Business School,University of Jinan,Jinan,China
国际会议
China Marketing International Conference 2019 (2019中国市场营销国际学术年会)
广州
英文
270-290
2019-07-22（万方平台首次上网日期，不代表论文的发表时间）