Better or Unchanged:How Quality of Photos Affects Evaluations of Your Experiences?
We investigated whether the quality of photos will exert a strong influence on the post-evaluations of the experiences? Through two experiments,we found that the influence does exist.When people reactivate memories through photos,photos can work in the following ways.Firstly,photos can make the memory fragments which are related to photos content more prominent.Secondly,photos content can replace the already obscured original memories to a certain extent.When the quality of photos is high,people tend to accept the memories being reprocessed,driven by photos,thus improving the evaluations of the original experiences.When the quality of the photos is low,people subconsciously reject the information that photos convey and still insist on the judgment of the original experiences.The above scenarios apply when people still have an initial impression on their experiences.
The quality of photos Experiences Enjoyment Evaluations
Huijuan Ruan Ying Xiao
Zhongnan University of Economics and Law
国际会议
China Marketing International Conference 2019 (2019中国市场营销国际学术年会)
广州
英文
376-390
2019-07-22（万方平台首次上网日期，不代表论文的发表时间）