The Role of Cultural Heritage in Tourism Route Design and Marketing
Overcrowding has been a severe problem to many popular tourism destinations,especially those small hotspots.The pattern of tourist flows often shows a dramatic distribution along the main routes to the landmark spots.To solve the problem,we propose that welldeveloped alternative routes may share the tourist flows and ease overcrowding on the main routes.As cultural tourism is thriving,we argue that cultural heritage plays a key role in tourism route design and marketing.Conducting a case study in Macau,we present our model.
Cultural tourism Route design Tourism marketing Crowd management Commercial development
Caleb Huanyong Chen Pak Hou Che Allan K.K.Chan
School of Business,Macau University of Science and Technology Lee Shau Kee School of Business and Administration,The Open University of Hong Kong
国际会议
China Marketing International Conference 2019 (2019中国市场营销国际学术年会)
广州
英文
552-559
2019-07-22(万方平台首次上网日期,不代表论文的发表时间)