Smart Tourism and Marketing:WiFi Positioning for Tourism Patterning

摘要：

　　In the globalization era,tourism is one of the most important sources of income in Macau.As the increment of the tourists,overcrowding becomes a problem recently.In this work,a WiFi positioning is introduced to solve the overcrowd problem in the ruins of St.Pauls pedestrian zone in Macau.

关键词： Tourism routes Tourist flows WiFi positioning Smart tourism Tourism marketing

作者: Pak Hou CHE Caleb Huanyong CHEN

作者单位: School of Business,Macau University of Science and Technology

会议类型: 国际会议

会议名称: China Marketing International Conference 2019 (2019中国市场营销国际学术年会)

会议地点: 广州

会议语种:英文

页码: 616-626

在线出版日期: 2019-07-22（万方平台首次上网日期，不代表论文的发表时间）