Motivations of Senior Tourists in Outbound Package Tour
This study initiates an original inquiry into the motivations of senior tourists in Vietnam,a developing country which is transiting through an era of rapid economic development as well as high rate of aging.After Vietnam opened its market in 90s,more and more people have traveled abroad.This research was conducted with the purpose of finding out the factors affecting the motivation Vietnamese senior to travel in abroad by package tour.The research was conducted within 4 months in early 2019 by using a quantitative approach with a questionnaire-based survey was carried out among a sample size of 424 valid respondents living from both urban and sub-urban areas in Vietnam.Then,the data collected were analyzed using both SPSS and AMOS software.The findings highlight the highest relationships between four motivations-Societal Progress,Socializing,Time and Personal Reward,whereas Health and Improving Wellbeing are not significant with the motivation of Vietnamese seniors.Especially,four sub-groups are also discussed from the senior groups.
Marketing travel motivations senior citizens
Thu Thi Anh Tran Viet Dung Trinh
International University - Vietnam National University
国际会议
China Marketing International Conference 2019 (2019中国市场营销国际学术年会)
广州
英文
641-654
2019-07-22（万方平台首次上网日期，不代表论文的发表时间）