A Summary of Research on Evaluation of Bicycle-Sharing Business Model

摘要：

　　With the rapid development of the sharing economy,bicycle-sharing has become popular riding tool,which has brought great convenience to people and exposed potential problems.Many scholars hope to screen out the most competitive bicycle-sharing business model by evaluating it,but it has produced little results.This paper summarizes the evaluation of the bicycle-sharing business model and finds that more scholars are ambiguous evaluation of the business model elements,as well as the specific evaluation of the value network and evaluation indicators,but less in the comprehensive evaluation system of bicycle-sharing business models.Some scholars carry out research.In view of this,selecting appropriate indicators,grasping the focus of evaluation,using reasonable evaluation methods,and constructing a sound evaluation system are the focus of many scholars in the future.

关键词： Sharing economy Business model Bicycle-sharing Business model evaluation

作者: ZHAO Mengen ZHANG Shaoqiu

作者单位: School of Business Administration,Shandong University of Finance and Economics

会议类型: 国际会议

会议名称: China Marketing International Conference 2019 (2019中国市场营销国际学术年会)

会议地点: 广州

会议语种:英文

页码: 778-793

在线出版日期: 2019-07-22（万方平台首次上网日期，不代表论文的发表时间）