Insight Into the Decision-Making Process of Young Adults with Focus on Impulsivity

摘要：

　　There is a hidden logic in consumer decisions.Great efforts have been taken to explain and organize the consumer behavior,however,there are still questions left to clarify(Platz – Veres,2014).The study describes the surprising outcome of a qualitative,exploratory research.It seems to be a contradiction,but mainly conscious consumers can sometimes act impulsive in certain buying situations.This impulsive appearance from a conscious consumer is limited to a certain situation.It can be assumed that it mostly based on a primary conscious decision or the buying situation is so safe that even the conscious consumer can be tempted,as s/he feels safe that his/her decision does not have any negative consequences.

关键词： consumer behavior purchase decisions decision making process consciousness impulsivity

作者: Platz P.. Józsal L. Krasnova A.

作者单位: Széchenyi István University,Gy(o)r,Hungary

会议类型: 国际会议

会议名称: China Marketing International Conference 2019 (2019中国市场营销国际学术年会)

会议地点: 广州

会议语种:英文

页码: 794-810

在线出版日期: 2019-07-22（万方平台首次上网日期，不代表论文的发表时间）