Game Analysis of the Strategies for the Pre-sale Prices of New Products
The main purpose of this paper is to study the strategies for the pre-sale prices of new products chosen by firms in game theory.Firstly,for the differentiated new products,the equilibrium of the strategies for the pre-sale prices of new products chosen by firms at the same time is analyzed in duopoly market.Then,the backward induction solution is discussed when the pre-sale prices of new products are chosen by firms at the different times.Finally,by comparing the profits in two cases,it is obtained that the firm that first chosen the pre-sale price of new product will get more profits.
duopoly market pre-sale price equilibrium backward induction
Yanwei Shi Chunhui Ma
School of Intelligent Science and Information Engineering in Xian Peihua University,Xian,China 710 School of Science in Xian University of Architecture and Technology,Xian,China 710055
国际会议
大连
英文
139-143
2018-12-21（万方平台首次上网日期，不代表论文的发表时间）