Commercial Advertisements Scheduling Problem

摘要：

　　An important source of revenues for Channel 4 comes from the campaign advertisement during commercial breaks.Given a set of campaigns(TV advertisements)and a set of breaks with air times,the Campaign Allocation Problem(CAP)is to determine how campaigns spots should be allocated to a subset of breaks in order to maximize total revenue and evenness with respect to all business rules and constraints.

关键词： TV advertisements Scheduling optimization and integer programming

作者: Yi-hua LI Lila RASEKH Raf JANS

作者单位: Lead Scientist of Continuous Improvement and Enterprise Optimization,United Airlines,Chicago,IL,USA GAP Inc.,San Francisco,CA,USA Department of Logistics and Operations Management,HEC-Montreal,Montreal,QC

会议类型: 国际会议

会议名称: INTERNATIONAL CONFERENCE ON COMPUTATIONAL MODELING, SIMULATION AND OPTMIZATION (CMSO 2019)(2019年计算建模、仿真与优化国际会议)

会议地点: 北京

会议语种:英文

页码: 287-292

在线出版日期: 2019-11-24（万方平台首次上网日期，不代表论文的发表时间）