Is it Necessary and Feasible to Develop Traditional Chinese Medicine Scientific and Technological Industry in Macau-A Systematical Analysis

摘要：

　　The present study aims to explore the potential development of traditional Chinese medicine(TCM)science and technology industry in Macau.First,we analyzed the medical statistics of TCM industry in a recent decade.Then,the internal and external environment of Macau were analyzed using the SWOT analysis.Finally,the current research offered potential strategies for TCM improvement in Macau.The findings of this study indicate that although the development of TCM industry in Macao is still at the growth stage,it progresses gradually,steadily and positively with great potential.In the future,the industry in Macao should take its geographical and linguistic advantages to improve the connotation and status and it should optimize its own service level and seize external opportunities.

关键词： SWOT analysis Traditional Chinese medicine Feasibility

作者: Manlin Peng

作者单位: School of Management,Guangdong University of Science and Technology,Dongguan,China

会议类型: 国际会议

会议名称: 2019 4th International Conference on Life Sciences, Medicine, and Health( 2019年第四届生命科学、医学和健康国际会议)(ICLSMH 2019)

会议地点: 西安

会议语种:英文

页码: 125-130

在线出版日期: 2019-08-23（万方平台首次上网日期，不代表论文的发表时间）