Construction and Evolution of Animation IP Based on Short Video Social Application

摘要：

　　The rise and popularity of short video social applications has become a phenomenal event in todays society. With the development of short video content on the new media platform, the animation IP has ushered in the 2.0 development era. The animation IP represented by “stiff fish, “sprouting bear, “Tiger Dart and “Pig Fart stands out, attracting the majority through unique character construction, theme presentation, narrative style and marketing techniques. The attention of the audience and the favor of the business. The construction of animation IP and the reasons for its evolution in short video social applications have important theoretical guidance and practical value for the development of the animation IP industry in the new media era.

关键词： animation IP short video social application construction and evolution

作者: Lin Liwen

作者单位: School of Digital Art and Creativity, Fujian Polytechnic of Information Technology, Fuzhou, Fujian 350000, China

会议类型: 国际会议

会议名称: 2019 6th International Conference on Machinery, Mechanics, Materials and Computer Engineering (MMMCE 2019)(2019 第六届机械、材料和计算机工程国际会议)

会议地点: 呼和浩特

会议语种:英文

页码: 232-236

在线出版日期: 2019-07-27（万方平台首次上网日期，不代表论文的发表时间）