Strengthening the city marketing way of Lang fang is based on the coordinated development of Beijing-Tianjin-Hebei

摘要：

　　The coordinated development of the Beijing-Tianjin-Hebei region is the new strategy of regional economy in the development of the bohai sea.Around coordinated development of the strategy planning in the Beijing-Tianjin-Hebei region,urban marketing is the main task of Lang fang into the next stage.Because city marketing of Lang fang exists many problems for example,the construction of urban brand is weak,industrial cluster is lack of competitiveness and weak,public participation is not strong.About the Lang fang city marketing,we should give full play to the governments guidance,the development of industry cluster and enhance competitiveness,strengthen the construction of urban brand,realize the docking of Lang fang and the Beijing-Tianjin.

关键词： The collaborative development of Beijing Tianjin and Hebei City marketing City brand

作者: Zhao Hongliang

作者单位: Wuhan University of Technology,General Manager of Qinhuangdao RiseSunReal Estate Development Co.,Ltd

会议类型: 国际会议

会议名称: 对接京津——战略实施协同发展国际研讨会

会议地点: 河北廊坊

会议语种:英文

页码: 1-14

在线出版日期: 2019-12-28（万方平台首次上网日期，不代表论文的发表时间）