A Comparative Study on Attitudinal Association of Metaphor in Organizational Discourse

摘要：

　　This paper takes the chair/chief executives speeches in annual reports of Hanban(HB)and British Council(BC)as research materials for a comparative study.Under the appraisal framework,the author explores how attitude is provoked via lexical metaphors in organizational discourse.The analysis indicates that lexical metaphors establish a chain of associations with each other and realize attitudinal meanings through a prosodic accumulation in discourse.By dint of these associations and accumulation,lexical metaphors form one of the most important loci for constituting organizational identity and create emotion-laden contexts for constructing organizational reality.

关键词： Lexical metaphor provoked attitude appraisal organizational identity

作者: Wang Congcong

作者单位: South China Business College of Guangdong University of Foreign Studies/Guangdong University of Foreign Studies,Guangzhou,China

会议类型: 国际会议

会议名称: The 2019 Northeast Asia International Symposium on Linguistics, Literature and Teaching(2019东北亚语言学文学和教学国际论坛)

会议地点: 重庆

会议语种:英文

页码: 272-278

在线出版日期: 2019-10-16（万方平台首次上网日期，不代表论文的发表时间）