A Study of Pragmatic Presupposition in Business Advertising Language

摘要：

　　Pragmatic presupposition,as a linguistic theory,can help business advertising language increase and intensify the effect of its language and foster promotion of products or services.With the applying of this linguistic theory,advertiser may design much more impressive and fascinating business advertising,meanwhile,customers can comprehend better of the implied meaning of business advertising and can judge or decide whether to buy by themselves without push and recommendation from the advertisers.

关键词： pragmatic presupposition business advertising language pragmatic triggers

作者: Wang Yaowei

作者单位: Jilin International Studies University,Jilin,China

会议类型: 国际会议

会议名称: The 2019 Northeast Asia International Symposium on Linguistics, Literature and Teaching(2019东北亚语言学文学和教学国际论坛)

会议地点: 重庆

会议语种:英文

页码: 565-569

在线出版日期: 2019-10-16（万方平台首次上网日期，不代表论文的发表时间）