The Application Research of Customer Segmentation Model in Bank Financial Marketing

摘要：

　　With the rapid development of information technology and Internet finance,RFM model technology has been widely used in banking financial services.The traditional financial services industry has gradually changed from product center to customer center.As customer transaction data continues to grow in the database,it is urgent to analyze the transaction information with the high efficiency big data analysis technology.Therefore,an RFM model suitable for financial customers has been established,and this model has been applied to the financial product recommendation guidance system.It can greatly improve the quality of customer marketing services in the banking industry,and can effectively reduce operating costs.

关键词： RFM model customer segmentation recommendation guidance

作者: Yongxiang Feng Xiaoxin Wang Leixiao Li

作者单位: School of Data Science and Application,Inner Mongolia University of Technology,China

会议类型: 国际会议

会议名称: 2018 3rd International Conference on Computer Science and Information Engineering (ICCSIE 2018) 2018第三届计算机科学与信息工程国际会议(ICCSIE 2018)

会议地点: 西安

会议语种:英文

页码: 48-58

在线出版日期: 2018-09-21（万方平台首次上网日期，不代表论文的发表时间）