On the Strategies of English and Chinese Advertisements in Light of Functional Equivalence Theory

摘要：

　　This paper conducts research and analysis on the translation of product advertisements,reveals inherent meanings of some foreign product advertisements and their three characteristics,and further studies how to translate these advertisements aiming at different cultures and consumers on the basis of functional translation theory.To promote exchanges between nations,this paper aims to help Chinese consumers have a deeper understanding of foreign product advertisements and to stimulate their buying inclinations by analyzing various advertisements with several translating skills.

关键词： Functional Equivalence foreign product advertisements translation strategy characteristics of advertisements

作者: Bingbing Zhang Shidong Zhang

作者单位: School of Foreign Languages,Northeast Normal University,Changchun,China

会议类型: 国际会议

会议名称: 第七届东北亚语言、文学与翻译国际学术论坛

会议地点: 吉林

会议语种:英文

页码: 63-68

在线出版日期: 2018-06-16（万方平台首次上网日期，不代表论文的发表时间）