Research on the Mode of Science and Culture Communication under the Context of New Media
With the rapid development of information and communication technologies, new types of media have emerged.The development of new media technologies has provided the necessary conditions for the reconstruction of traditional mode of scientific and cultural communication.As a kind of culture that supports and standardizes the scientific institutional environment and social atmosphere, scientific culture brings challenges to the authority of information,the privacy of users, the public opinion response ability of the government, and the news production of traditional media.The substantiation of communication forms leads to the transformation of traditional communication forms to digital convergence and the emergence of intelligent communication forms such as virtual reality.These changes have led to four predicaments in the current scientific and cultural communication.Firstly, the distraction of discourse power leads to the authenticity of the content of communication.Secondly, the limitation of the integration of traditional physical communication and new media communication.Thirdly, the technical complexity of the existence of new media communication science culture;Fourthly,the publics suspicion of the acceptance of the science and culture of the new media.
Zhu Yun
School of Cultural Creativity, Communication University of Zhejiang, Hangzhou, China
国际会议
北京
英文
96-100
2018-01-05（万方平台首次上网日期，不代表论文的发表时间）