Trend and Difficulties of Science Communication under New Media Era--Take science media center as an example
As a cross-disciplinary subject,science communication is closely related to both popularization of science and communication are closely related, and the development of science communication is also closely linked to them.With the development of science and the progress of society, the attention of public to science popularization is rising, and the way of science communication has gradually changed from traditional science popularization to a brand new mode.This new mode is centered on new media and traditional science popularization plays an auxiliary role.Therefore, based on the new media mode, science communication will have a profound impact on public participation inevitably.Though it started late compared to Western countries, science communication based on the new media voice has developed rapidly in China.However, on the one hand, the new media and the scientific communication under the audience have increased the public engagement;on the other hand, the pseudo-science and false reports based on the new media communication have also had a huge negative impact on the public.Therefore, this article will take the Science Media Center of the China Science Research Institute as an example, and combine the current status and predicament of science communication to make a corresponding analysis.This is important for us to understand science communication.With the advancement of society and the progress of science and technology, both the approaches and methods of communication are constantly changing to diversification, and an increasing number of disciplines are also coming out of such inexorable trend as well.Based on the condition, for one thing, traditional modes for communication has transformed dramatically from those including newspaper, radio, broad-casting, television, and so forth, of which are one-way communications for people, to the brand new mode, a two-way or even multi-directional communication, which the information is communicated via Internet instantly.
Cross-disciplinary Subject Science Communication Science Media Center Internet
Shi Congyi
Peking University, Yenching Academy, Beijing, China
国际会议
北京
英文
101-111
2018-01-05（万方平台首次上网日期，不代表论文的发表时间）