Exploring How Rivals and Complementors Affect Evolutionary Rate of B2C Apps: An Empirical Study

摘要：

　　The hyper competition among rivals and enveloping threats from complementors are crucial external sources that influence app update strategies of B2C platforms.However, prior app-related literature largely focuses on factors affecting app performance, with scant attention on external drivers of the continuous app evolution, that is app updates.Besides, the results of app updates on market performance are mixed in extant literature.Therefore, this study is motivated to explore how competitive pressures from rivals and enveloping threats from complementors affect evolutionary rate of B2C apps and its subsequent effects on market performance.Our empirical study demonstrates that quick evolution of rival and complementor apps increases evolutionary rate of B2C apps.In contrast, a greater number of better performed rival and complementor apps decreases the evolutionary rate.Furthermore, we unveiled an inverted U-shaped relationship between evolutionary rate ofB2C apps and market performance.The theoretical implications are also discussed.

关键词： B2C platform Red Queen competition envelopment evolutionary rate app updates

作者: Bingchen Guo Hengqi Tian Jing Zhao

作者单位: School of Economics and Management,China University of Geosciences, Wuhan 430074,China

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 70-79

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）