Investigating the Influence of Task Complexity and Outcome Variety on User Performance in Crowdsourcing Projects

摘要：

　　Nowadays many companies leverage crowdsourcing to solve problems in order to reduce cost.The quality of the solution submitted by the participant is especially important for the company, so how to improve participation performance has become an essential research topic.From the perspective of task design, this paper proposes a theoretical model based on the job characteristics model to explore how task complexity and outcome variety affect participation performance through influencing self-efficacy and task meaningfulness.We will collect data through an online experiment to validate our proposed research model in the context of a crowdsourced translation task.Participation performance will be measured with subjective questionnaire and objective translation grades.Findings of this research will have theoretical implications and provide practical guidelines for crowdsourcing projects.

关键词： crowdsourcing task characteristics job characteristics model participation performance

作者: Mengxuan Bao Jian Tang Yanlin Ma

作者单位: School of Information, Central University of Finance and Economics, Beijing, 102206, China

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 94-101

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）