The Impact of Online Logistics Service Quality Review Information on Consumers Purchase Intention

摘要：

　　This paper constructs the index dimension of online logistics service quality review information from the two aspects of e-commerce logistics service quality factors and online review information characteristic factors, builds a structural equation model of online logistics service quality reviews information on consumers purchase intention.Empirical method is used to verify and analyze the model and hypothesis.The results show that six variables of e-commerce logistics service quality, including timeliness, reliability, empathy and online review information, such as value, quality and amount,acting on consumers purchase intention, timeliness indirectly affects consumers purchase intention through the value and amount of online review information, while empathy indirectly affects consumers purchase intention through the value of online review information.On this basis, the analysis results are discussed, and relevant suggestions are put forward for logistics enterprises and online shop sellers to create a good environment for consumers online shopping.

关键词： Structural equation model Online logistics service quality review information Purchase intention

作者: Duo Li Xumei Zhang Anwen Zheng

作者单位: School of Automobile and Traffic Engineering, Wuhan University of Science and Technology,Wuhan, 430070, China

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 156-165

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）