Research on the Impact of Online Charity Feedback Forms on User Response

摘要：

　　This paper studies the impact of different online charity feedback forms on user response.Starting from the user behavior, this paper studies the process and mechanism of the influence of feedback forms including the current behavior and the superior goal of behavior on users subsequent behavior.The experimental results show that when feedback points to the current behavior, it will reduce the users consistent behavior and increase the inconsistent behaviors such as choosing the hedonics.When the online charity feedback points to the superior goal of the behavior, the users willingness to donate will be enhanced and more consistent behavior will be increased.This paper highlights the role of different feedback forms in corporate social responsibility and the importance to user behavior.

关键词： online charity feedback form user response

作者: Xinyan Liu Huitian Zhang

作者单位: College of Business Administration, Zhongnan University of Economics and Law,China

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 166-173

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）