Measurements of Recommendation Network Structure in a Package Tour E-commerce Platform

摘要：

　　The economic impact of recommendation networks in an e-commerce platform is attracting increasing interests from researchers.Various indicators adopted from social network measuring are used to describe the features of products recommendation networks.However, systematic measurements are still scarce in existing studies.This paper summarized three dimensions of measurement for products recommendation network, i.e., centrality, connection and size.Furthermore,the measurements were used to examine the structures of recommendation network in a packaged tour e-commerce platform from their evenness, clustering and scale.Our study mainly contributes to the emerging literature on products recommendation networks by offering three dimensions of measurements to describe the network structure.

关键词： measurement recommendation network e-commerce platform

作者: Zihang Tu Tiantian Yao Zhen Zhu

作者单位: School of Economics and Management,China University of Geosciences, Wuhan, 430074, China

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 188-196

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）