The Impact of Other Consumers Visual Information in Online Reviews on Consumers Attitude and Purchase Intention

摘要：

　　Drawing from previous research on visual information on consumers, cognitive dissonance theory and cue consistency theory, this article focus on the effect of visual information in online reviews on consumers product attitudes and purchase intention, and the moderating role of image categories and appearance self-esteem.Three studies will be conducted to test the framework and relevant hypotheses, all the studies will use the method of experimental design.The findings are expected to contribute to the visual information in online reviews and self-esteem.

关键词： visual information online reviews electric commerce appearance self-esteem

作者: Jinglei Su Chengyue Yin

作者单位: Business school, Jiangsu Normal University, Xuzhou, 221116, China Business school, Northeast Normal University, Changchun, 130117, China

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 237-243

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）