Analysis on Customer Satisfaction from the Perspective of Cross-border Network Retail Platform AliExpress

摘要：

　　On the basis of reviewing the research on customer satisfaction of domestic and foreign scholars, this paper takes the AliExpress platform as an example, expounds the connotation of customer satisfaction from the perspective of cross-border network retail platform, and focuses on the AliExpress DSR service score, namely, product description,customer service and cross-border logistics to analyze customer satisfaction.It is designed to enable merchants to provide superior customer service, increase customer satisfaction, attract and retain customers.

关键词： customer satisfaction cross-border network retail platform AliExpress

作者: Zhan Li Mingli Guo Zizhao Zhan

作者单位: Alibaba Business College,Hangzhou Normal University ,Hangzhou,310000,China

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 258-265

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）