Mental Imagery of Travelling Destination:Pictures on the Website

摘要：

　　The objective of this work is to find what kind of pictures will evoke more mental imagery of the potential travelers and make them more likely to choose the destination for their next trip.The study use the psychological theory of mental imagery and the self-categorization theory to build 7 hypothesis.Two online experiments will be manipulated to test these hypothesis of the study.The findings could help the destination managers to design and show different kinds of pictures on their website to certain potential travelers.

关键词： mental imagery self-categorization destination website

作者: Nan Bi Chengyue Yin

作者单位: Business School, Northeast Normal University, Changchun, 130000, China

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 289-294

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）