Analysis on the Business Model of Fresh E-commerce--Taking Hema Supermarket as an Example

摘要：

　　Enterprises are beginning to involve the fresh produce industry, but most companies have withdrawn from the fresh produce industry due to poor performance.This shows that there are many problems with e-commerce of fresh produce.In particular, the business model of e-commerce for fresh produce is a major factor constraining its development.This article takes Hema Supermarket as an example to analyze its business model.It summarizes the areas that can be used for product control, power distribution system construction, platform operation, etc., and provides reference and reference for the operation of fresh agricultural products.

关键词： fresh product e-commerce business model Hema Supermarket

作者: Yitang Zeng Yachi Lu Mengxiao Wang Borong Hu Yanping Chen

作者单位: School of Management, Wuhan Donghu University, China

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 303-308

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）