How Does the Overall Perceived Platform Quality Affect Consumers Willingness to Pay for Online Health Platform? A Perspective of Updated IS Success Model

摘要：

　　How to motivate patients to purchase paid online health platform is important to the profitability of a platform operator.Based on updated IS success model, this paper establishes a research model to investigate the effects of perceived platform quality (including platform service quality, information quality and system quality) and consultation service quality (including consultation service benefit and consultation service risk) on consumers willingness to pay (WTP).Using SPSS and Smart PLS, we analyzed 409 data from an online health service platform in China.The results showed that perceived platform quality and consultation service benefit were positively correlated with consumers WTP.Conversely, consultation service risk affected consumers WTP negatively.Our study promotes the research from consumers using intention to consumers willingness to pay, as well as provides a guideline to help operators of online health platforms improve user payment rates.

关键词： perceived platform quality online health platform IS success model willingness to pay

作者: Linli Cui

作者单位: School of Information, Central University of Finance and Economics, Beijing, 102206, China

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 317-324

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）