Research on Customer Loyalty of Online Short-term Rental Service:A Meta-analysis

摘要：

　　Online short-term rental service has developed rapidly recently.Various scholars focused on how to improve customer loyalty of online short-term rental service, but their conclusions are usually different.Therefore, we built a comprehensive analysis to derive a unified conclusion.A meta-analysis was conducted according to the effect sizes extracted from 35 empirical articles about customer loyalty of online short-term rental service.The effect of customer loyalty classification was further explored from the two sub-dimensions, behavioral loyalty and composite loyalty.The results of the main effect analysis show that only sustainability has no significant effect on attitude.The loyalty classification analysis proves the validity and particularity of the results from the perspective of sub-dimensions of loyalty.The conclusions of this study will bring significant enlightenment to the academic and industry.

关键词： online short-term rental meta-analysis customer loyalty loyalty classification

作者: Liyi Zhang Kunlin Li Yan Ye

作者单位: School of Information Management, Wuhan University, Wuhan, 430072, China

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 342-349

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）