Dual-Adoption Behaviors of Social Media in Workplace:The views from UGT and TAM

摘要：

　　Social media has become an emerging trend in the work of enterprises and organizations, but few studies have explored the specific behavior and its influence mechanism of social media adoption in the workplace.This paper divides the social media use behavior in the work context into two types: reinforced use and varied use.Based on the technology acceptance model, this paper combines TAM and motivation theory to build a research model on the motivation of using social media in work and its influence on the use behavior.Through empirical analysis of questionnaire data in practical work, the research results show that the three motivations positively influence adoption intention through the mediation of perceived usefulness, and the intention is positively correlated with the two behaviors.

关键词： social media reinforced use varied use TAM workplace

作者: Chunjie Xiang Pingping Wang

作者单位: Evergrande School of Management, Wuhan University of Science and Technology,Wuhan, 436605, China;Cen Evergrande School of Management, Wuhan University of Science and Technology,Wuhan, 436605, China

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 411-418

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）