The pricing decision strategy of value-added services in two-stage supply chain with e-commerce platform

摘要：

　　The homogenization of products has caused e-commerce platform merchants to provide differentiated services to consumers through value-added services, in order to enhance the competitiveness of the market.Introduce the value-added service level factor in the e-commerce environment, consider the impact of e-commerce platform merchants providing value-added services on supply chain pricing, construct a secondary supply chain for manufacturers and e-commerce platform merchants, and compare and analyze centralized decision-making supply chains and dispersion decision-making supply chain pricing decisions.The simulation analysis shows that the increase of the value-added service level coefficient in a certain range has a positive stimulation effect on the product pricing of the e-commerce platform.Centralized decision-making supply chain and decentralized decision-making supply chain have a critical value for product pricing, and centralized decision-making supply chain is more sensitive to value-added services.The impact of the value-added service level on the overall profit of the centralized decision-making supply chain is less than the overall profit of the decentralized decision-making supply chain.

关键词： Pricing decisions Value-added services Centralized decision making Decentralized decision making

作者: Jili Pan Xinjian Zhou Wenjing You

作者单位: College of Management, Wuhan Textile University, Wuhan,430200, China College of Management, Wuhan Textile University, Wuhan,430200, China;Research center of enterprise d

会议类型: 国际会议

会议名称: The Eighteenth Wuhan International Conference on E-Business(第18届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 453-460

在线出版日期: 2019-05-24（万方平台首次上网日期，不代表论文的发表时间）